5 Top Trends in CBD Branding and Packaging
With plenty of CBD brands on the market
right now, it can be quite difficult to stand out. But using the right strategy
for your CBD packaging design, you can highlight the uniqueness of your brand
and products.
Are
you thinking of which kind of design to incorporate in your CBD products?
Here are 5 top trends in CBD branding and packaging
for your inspiration.
Sustainable
Today consumers are more and more
environmentally aware and willing to buy products with earth-friendly
packaging. So paying it forward in terms of eco-responsibility is one way to
show your care for the earth and capture the loyalty of the consumers.
Some notable examples of sustainable
packaging include the use of recyclable glass jars, card boxes, metal cans, recyclable
pouches, and compostable pouches.
You can be part of the green initiative by using creative and eco-friendly
packaging solutions in your products.
Minimalist
Many CBD brands are embracing a minimalist
aesthetic in their products, which can give business a more stylish and
contemporary look. Clean and simple designs still fit well with the theme of
relaxation and meditation but bring the brand into the new era.
Vintage
Going for a nostalgic packaging design is
an interesting way to recognize the significant history of cannabis. Most
brands with a vintage design often feature country-style typography and brown
paperboard in their packaging.
A vintage aesthetic is also adorned with
leafy ornamentation, which is a symbol of the cannabis plant. Although it may
be cliché, the leaf imagery allows consumers to identify your CBD products in a
store quickly.
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Green in color
and in ethos
Several CBD manufacturers are hopping on the “organic and raw” trend for their
cannabis products. This organic movement involves the impact we have on the
environment, which aims to promote greater biodiversity.
Muted greens and browns are used to
indicate how natural these products are while the language used reflects this
as well. We’re also seeing logos and designs that suggest an established
heritage that gives the brand a certain distinction in the industry.
Social media-friendly
Many CBD brands are trying to draw attention to the important issues
even as they market this new wellness product. The brand was transparent about
the packaging and design elements. It wants the product to be social
media-friendly, because CBD products aren't shying away from the tough
conversations. Cannabis use is nothing to be ashamed of.
Looking for sustainable, innovative and
functional cannabis packaging? Click the below link and connect with BPS team:
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Child
Resistant Packaging
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Compostable pouch
Contact BPS Team: inquiry@bestpackagesolutions.net
Let’s make your product stand out in dispensary!
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