How to Package Snack Bars with Custom Pouches
Whichever
food bar you manufacture, custom flat pouches
are the most popular type of flexible packaging used to package them. In this
how-to, we’ll explain what you need to know about wrappers to make the
packaging process easier for you.
Food bars
– like granola and protein – are a favorite with busy consumers looking for a
quick snack, meal replacement, or nutritional supplement. Convenience is a big
part of their appeal thanks to single-serving custom pouches which makes them
easy to transport and store. Despite recent criticisms regarding their sugar content,
consumers view these products as generally healthy. In addition to convenience
and health, the market continues to see growth and new product activity due to
trends like unique flavors, organic, and “free-form.” Along with granola and
protein bars, other types of food bars are becoming more popular: nutrition,
breakfast, energy, performance, and fiber – to name a few.
Benefits of
Custom Pouches
According
to a 2015 Packaging World survey, 80% of brand owners agree that food packaging
bags influences brand value – and we totally agree. How your
packaging works and looks is key to any successful sales strategy. That’s why
custom printed pouches make an ideal packaging for food bars.
Benefits of pouches include:
l
Packaging appeal
l
Product security and
freshness
l
Portability
l
Easy to open
Another
cool thing about pouches is that they can be printed on film, foil, or paper
materials to best suit your product and packaging design. Let’s look at these
materials to see how they differ and why you would use one over the other.
Material Options
for Bar Wrappers
There are
several factors to consider when selecting a material for custom pouches like
product contents, design, and budget. We carry materials that are specifically
designed for flexible packaging to create the desired shape and an airtight
seal that protects the product from spoiling or tampering. Since you’ll be
packaging a food product, it’s also important to note that the material must be
safe for food contact.
Below are
material types we can use for wrappers and other types of flexible packaging:
l Plastic Laminated Pouch: Durable with a high-end appearance, film works for a variety of
products and is an ideal choice for greasy contents like gels and lotions.
l Recyclable Pouch: Made
from mono PE, your consumers can discard your bar packaging into the recyclable
bins so it will end up being recycled in the recycling stream#4 or as soft
plastics.
l Compostable
Pouch: if your bars are made of plant-based
ingredients, how can plastic packaging tell a plant-based and natural story?
Choose the compostable pouch!
Since
food bars are solid, you can pretty much choose whichever material best fits
your unique needs, brand, and pouch design.
Contact BPS Team: inquiry@bestpackagesolutions.net
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