Packaging for Granola
Packaging for granola. A food that is dominating a niche market and that requires a package capable of balancing ingredients and taste.
Food Packaging Bags
for granola. A food that is very prominent in the segment of superfoods
and that requires packaging like stand up pouch
meeting strict rules on nutritional content information, but also on the
features of taste and gluttony.
Granola is a mix of cereals and oat flakes, ideal for breakfast or as a snack, perhaps accompanied by a cup of milk or low-fat yogurt with a spoonful of fruit jam. Granola promises many benefits in terms of energy and vitality, without giving up on deliciousness.
But how is the perfect granola packaging achieved for the target consumers?
Let's start with the sportsmen’s breakfast.
This muesli food
packaging bag is surrounded by an orange cardboard sleeve which is the perfect expression of what must be highlighted in the packaging.
First of all, the colors must be natural, a mango orange in this case. The
graphics shall not be excessive. The name of the product is framed by some
minimally invasive illustrations. The ingredients are key (muesli, mango and
passion fruit) and then there are the usual oats, strictly low-fat yogurt and
pieces of real fruit.
Let's move on to a cardboard open end display
ideal for supermarkets or pharmacies. The must is the simplicity of basic
white. Each different granola taste is emphasized by a saturated and realistic
reference color. The ingredients are specified, but the emphasis is placed on
the flavor, pointing out that the healthiness is that of granola, but the taste
is biscuit. In fact, according to a specialized study, the more the advertised
product is natural or healthy, the lower the perception of good taste by consumers.
It is a myth to overcome and this kind of simple paper pouch
meets the demand.
Carrying on with displays, we find one more
example suitable for food supplements which contains practical nutritious bars.
That is stand up
pouch. Here the approach is a little more institutional and typical of the
pharmaceutical market. We therefore find on the one hand the specification of
fibers and proteins intake and on the other a sort of exclusion list of
everything that is not included in the recipe, because the product is intended
for vegan consumers, people allergic to gluten or in any case not favorable to
GMOs. The longevity benefit is inherent to the name and the snack is called
smart. Here too a single tint, magenta, dominates the whole and the
photographic illustration is extremely simple.
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Source: Packly Blog
Blog Editor: Paul
Contact BPS Team: inquiry@bestpackagesolutions.net
Let’s make your product stand out in any where!
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