Tasty Food Packaging Design
Food packaging bags comes in all shapes and sizes.
Whether they be stand up pouches
or side
gusset pouches, we’re always trying to think of how the functionality and
experience of our food packaging can be emphasised or enhanced by the design. Packaging
design isn’t just about making a product look pretty. It’s about starting to
get down to the nitty gritty, and helping a product sell.
The best food and drink packaging not only
looks great, but functions great too. Therefore, we have compiled a list of some
great packaging examples and packaging
design in the food industry. These packaging examples have different
targets and different goals, showing you that packaging is not all about making
it look pretty, and there is much more to think about when it comes to
packaging.
Archer Farms Coffee Packaging
Archer
farms coffee packaging is a beautiful example of the illustration
design trend that is finding itself into all packaging and design alike.
The
reason this one stands out to us, is its functionality and its ability to stand
out from other coffee on the shelf. The grid system on the top of the packaging
covers all the important information consumers want to know, roast, flavour,
origin etc. The flexibility of this element on both white and black allows a
wider range of products to be created while keeping with the recognisable
brand.
Wagg Pet Food Packaging
The Wagg pet food
packaging is a lovely change in a pretty old fashioned packaging world of
pet food. Bright colours, minimal and a fun loving style… What packaging could
embody a pet better than that?
Not only that, I am not a pet owner but I
can imagine getting the correct food for your pet at the specific time in its
life would be a nervy experience without help. So the information on the
packaging makes it easy to select and understand exactly what you need for your
pet. Displayed in a consistent and easy to read label across the whole
packaging range.
This pet food
packaging really does stand out on the shelves. It is a good lesson in not
over complicating packaging, “purpose” is always the priority when it comes to
packaging in our eyes.
Dunkin Donuts Packaging
Recently Dunkin Donuts changed their
branding and dropped the “Donuts” from their name. We think in the the initial
aftermath people were surprised as Dunkin Donuts has always been Dunkin Donuts.
It was strange to see it without the Donuts.
But once we started reading into the
reasons behind the change, for example, to not confuse new customers into
thinking they only sell donuts, it starts to make sense. They have a multitude
of products so why package a bagel with something that says “donut” on it?
The lifestyle of people is now getting
quicker and quicker, and it has made the whole brand and food packaging bag
a quicker and sleeker experience to deal with. Bringing a friendly and almost
conversational vibe, pushing through the brands heritage, starting with a single
store in Quincy, MA. The packaging design still uses the eye catching orange
and pink, just a brighter version of the colours. Really standing out to the
ongoing customer and enticing new customers.
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Source: Canny-creative
Blog Editor: Paul
Contact BPS Team: inquiry@bestpackagesolutions.net
Let’s make your product stand out in any where!
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