Designing the Best Packaging for Your Health Supplement Products
In 2020, with the growing health-conscious audience, the entire world is acting as a potential open market for the manufacturer of dietary supplements, functional drinkers and any other food dietary with added values. Today customers can smartly distinguish between the idea of dieting and healthy lifestyle hence the demand for health supplements is in the boom.
Customers
don’t love dull, boring and medicine like appearing supplements, and they want
an informative yet vibrant eye catchy packaging design. According to FDA, there are
certain mandatory norms to include content such as ingredients list, brand
name, net quantity, dosage, name and origin of manufacturer, packer or
distributor, barcode. The benefits and specifications should be mentioned on
the labels.
Vitamin packaging design is an integral
part of the health care industry where the foil packaging can bring in massive
effects on your cost, result and customer satisfaction.
Here the foil pouch packaging will lead
into three types such as flat pouch
which is also known as three side seal bags, stand up pouch,
spouted stand up bag for liquids and flat bottom pouch.
Dietary products these days are sorted into
color-coded categories according to their functions, Nervous System, Immune
Support, Energy & Vitality, Respiratory System, Cleanse & Detoxify,
System Restoration, and Optimal Well-Being. Such new formatting makes it easier
for retailers to merchandise every product by category and delivers at-a-glance
convenience to consumers.
While health supplements packaging design, one has to be aware of their
target audience. Such as if it is for female colors should have opted, which
are feminine, and overall feel of the product should be enticing and cosmetic
oriented. In the case of males, pouches like sports, bold, simple, and focusing
on cause and effects.
Multilingual content is preferred so that
brand communication reaches to maximum audience. Warnings and statements
depending on local regulations should be mention on the label. Font
should be bold and clear, images on bottles, pouches or standup pouches can be
ingredient oriented, or actual benefits.
SUPPLEMENT LABEL DESIGN
Whenever we see any health supplement
packaging, one thing is common, the color of caps are either black or white,
which is quite dull and boring. To make your product stand out, try to use a
bold and vibrant color cap this should coordinate with supplement label design.
Hence the combination of the cap with a
creative label design can make your dietary supplement label design memorable
in a competitive marketplace. Looking at the color combination consumer will
learn to associate it with your brand.
Another beautiful thing about a colorful
cap is that the same size cap can often be used with bottles of different
sizes.
Avoid using custom bottles or shaped
supplement packaging, and it would be sufficient to use flat pouch, stand up pouch
or flat
bottom pouch. Protein powder packaging design and supplement box design should
use attention-grabbing colors and special effects such as foil fonts or raised
will help to make your label design stand out, and these can be displayed well
on the above-mentioned pouches.
Here the supplement packaging design is
made up of multiple layers of scientifically designed food grade, FDA approved
film, will ensure vapor, odor, pests, unwanted UV light and moisture due to
which the product stays intact. Durability and puncture-resistance are also
important desirable features.
Be smart and updated with the latest
packaging design and your choices. Try avoiding unusually shaped packaging and
custom bottles, and stand up pouch and flat bottom pouch can be good choices for you.
Sometimes with line art, beautifully body
structure or organs are rendered without making it look medicated products.
These attributes added by using customer-friendly images beside organ images
which can be fruits, plant extracts or line art images. Addition of creative
yet straightforward tagline will encourage customer for the purchase. The
tagline should develop trust, faith creating empathy and concern.
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Source: Designerpeople
Blog Editor: Paul
Contact BPS Team: inquiry@bestpackagesolutions.net
Let’s make your product stand out in any where!
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