6 Supplement Packaging and Labeling Trends in 2021
Let’s start with a question or two.
What’s more important? The ingredients inside your
dietary supplement or the outside packaging?
It’s not a trick question. Most supplement
business owners put a lot of effort into creating, revising, and finalizing
their product formula, but tend to spend little-to-no time thinking about how
their product label should look or how their product should be packaged.
While product quality is of the utmost
importance, the appearance of your finished product should not be overlooked.
In fact, by the end of this article, I promise you'll realize that your label
and packaging design can make all the difference when it comes to the success
(or failure) of your product.
Moreover, your product's label can make or
break your brand if you're selling through online channels. The reason being -
offline mediums give the consumers a chance to physically understand the
product, which significantly impacts their purchase decisions. On the contrary,
online buying decisions solely depend on the consumer's experience while
looking at the product's pictures, its label, and the information present on
it.
New Trends in
Supplement Packaging and Label Design in 2021
Trend #1:
Flexible packaging trends are gaining new ground
In 2019, flexible packaging accounted for 19% of the total packaging materials in the United States.
What is flexible packaging? The general
definition describes this as packaging that does not have a rigid structure and
can change shape.
Because of the many benefits of flexible
packaging, such as environment-friendly features –Compostable
Pouch and end-of-life recycling initiatives - Recyclable Pouch,
NutraScience Labs believes the popularity of this type of packaging will rise
in 2020, especially with the additional features it possesses like:
- Easier storage because of its flexible structure
- Easy for customers to open and reseal
- Extended shelf life
- Can be stacked easily for shipping
- Weighs less than conventional packaging
- More cost-effective packaging compared to other packaging types
Trend #2:
Sustainable packaging is here to stay
Consumers are becoming more aware of
sustainability issues and are making purchasing decisions they perceive will be
less harmful to our planet. In 2020, NutraScience Labs predicts more brands
will use sustainable packaging designs such as biodegradable packing instead of
non-recyclable plastics. Sustainable packaging for supplements can include
convenient recycling options for customers allowing them to do their bit in
helping to save the planet.
Click the below link and connect with BPS that
offers a variety of sustainable packaging solutions:
Trend #3:
Transparent and clean label trends
Both these terms hold high value for
consumers and are often incorrectly used interchangeably. However, these are
two distinct trends that are explained in more detail below since they are
related to one another.
Clean label trends
About 50% to 75% of consumers would qualify
“clean” labels as those with natural ingredients or fewer ingredients that are
familiar and easily recognizable. Such products usually contain natural
ingredients associated with better nutrition, ethical sourcing, and
environmental sustainability. These products do not contain artificial or
synthetic ingredients.
Trend #4: The use
of colors, designs and gradients
Packaging design is used to grab the
attention of consumers. According to Emerald Insights, 62% to 90% of a
consumer’s purchase decision is based on the color alone
Trend #5: Big
companies will have to follow new FDA label requirements
The new guidelines for Nutrition Facts
labels, published by the Food and Drug Administration (FDA) in May 2016, were
created to make it easier for consumers to make informed supplement choices
Trend #6:
Customized and personalized packaging
The popularity of digital printing has
grown phenomenally in the last decade, setting into motion the customization
and personalization of labels.
Supplement business owners are not far
behind in the personalized packaging trend. The Vitamin Shoppe offers
customized supplement plans through their “Only Me™” program.
Persona is another company that offers customized nutrition in the form of
supplements. Both these companies offer personalized packaging in sachets based
on a customer’s answers to a questionnaire on their website. Persona goes a
step further by offering doctor-approved supplement recommendations for their
customers.
At BPS, we have the latest and greatest information that is going on
in the packaging industry. With over 10 years of experience in packaging, we
have seen the wave of trends come and go, so we want to make sure you are aware
of all the new things going on in the industry.
If you are in need of a packaging solution for supplements, we can
partner with you to streamline your packaging.
Contact BPS Team: inquiry@bestpackagesolutions.net
Let’s make your product stand out in any where!
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Source: Nutrascience
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