Creative Coffee Packaging Design for your Inspiration
Every morning coffee is very much a part of our daily routine. Sipping a cup of coffee and indulging in its heavenly aroma makes your everyday beautiful. Coffee beans and its quality matters a lot to discover a perfect coffee.
Just like the coffee, even its packaging design
should also be enticing and attractive. The coffee packaging design
should be linked by visual language based on around typographic simplicity and
overall creativity. Here packaging design is work of art, and no one wants to
spoil their first expression when it is introduced into the market.
The best designing is one which satisfies being
functional as well as eye-catchy,
as it should ensure safety during transportation as well as look attractive.
Irrespective of the type of coffee weather its ground, flavoured, or whole
bean significant role of packaging is to sustain the aroma and freshness of the
coffee, which is done by using stand up
pouch with zip-locks which will avoid moisture, heat
and oxygen contact with coffee powder or glass bottles. Whether you choose
cutting-edge or traditional materials, good
packaging keeps your coffee fresh and protected from the moment it
leaves the warehouse.
Stories are fascinating, and hence, packaging
design should communicate a specific story through designs. Stories can be
where the beans are being harvested, handmade, eco-friendly any USP which adds
value to your brand. Packaging should promote values, culture and traditional
stories this will not only bring customers close towards your product, but they
will associate towards brand also.
Help your customers with valuable content on the
packaging which will focus on explaining differences between each blend,
details regarding each coffee types hiding inside the bag, educate them about
different roasts, and consider adding few brewing suggestions on the back.
Instead of writing
out the best way to brew a cup of your coffee, you could
use clean graphics like tablespoons and water droplets.
Simple, minimalist graphics can convey the
necessary information without creating visual clutter on the packaging.
Illustrative tempting images of a cup full of brewed coffee or hand cupped with
beans will create a craving for the consumption of coffee. The movement will
create a sensory experience for the viewer, drawing them to your product and
prompting them to read more.
When you begin
designing your logo and labels, the most crucial factor is to come up
with something original that embodies the spirit of your brand. The creative
tagline, which is soothing and enticing, can add value to your packaging
design.
When it comes about color, it is not necessary
to use multiple colors unless its personality is entirely distinct. However,
minimalistic colors and designs are appealing and as stunning as vibrant labels
and can convey brand personality as modern, urban and chic. A gold and
black color scheme will work well with modern and luxurious branding. The
matte finish can feel modern and natural; a gloss coating might connect with
sophistication.
At BPS, we have the latest and greatest
information that is going on in the packaging industry. With over 10 years of
experience in packaging, we have seen the wave of trends come and go, so we
want to make sure you are aware of all the new things going on in the industry.
If you are in need of a packaging solution for
coffee bags or food
packaging bags, we can partner with you to streamline
your packaging.
Contact BPS Team: inquiry@bestpackagesolutions.net
Let’s make your product stand out in anywhere!
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Source:
designerpeople
Blog Editor: Jasmine Zhang
Contact BPS Team: inquiry@bestpackagesolutions.net
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