CBD Brand Packaging Design Evolution

Pura Vida Health recently had its line of cannabis-infused super foods redesigned to better reflect its mission to serve the modern, health-conscious consumer. It is packed with a colorful fin-sealed flat pouch . Some of the protein bars available from the brand include protein bars with THC, CBD, as well as an option with equal parts of both. Each vegan and gluten-free bar is packed with 12 grams of plant-based protein, and boasts a healthy take on popular dessert flavors like Peanut Butter Crunch or Chocolate Chip. Alongside protein bars, Pura Vida Health's cannabis-infused superfood collection also includes granola, trail mix and seed mixes. The NUG Cannabis-Infused Matcha Chocolate Bar has been unveiled by the California-based cannabis firm as a premium product for consumers who are looking for a balanced way to incorporate both CBD and THC into their lifestyle. CBD has an image problem, one that is an important design consideration in a w...