Top Packaging Trends to Watch in 2021
As we head into the first quarter of 2021, what are the new packaging opportunities that have come out of the pandemic? Let’s take a deep dive into the top packaging trends to watch in 2021.
TREND#1. Eco-Friendly Packaging
One of the big
trends from 2020 is again in the top list to watch in 2021.
2020 was a
complicated year for environmentally friendly packaging. Prior to the arrival
of the pandemic, eco-conscious buyers had been pushing many companies to adopt
sustainable packaging that came with less of an impact.
From the banning
of plastic bags at supermarkets to the replacing of straws made from plastic
with those that were made from paper, a lot of eco-friendly packaging
alternatives were starting to hit the market in what looked like a potential
wave of change.
Some of the
cutting edge more sustainable alternatives to watch in 2021 include:
l Compostable pouches which are made from plant-based materials.
l Recyclable pouches which are made of mono PE films.
Right now, there
are very few companies producing these sustainable packaging and the materials
are far more expensive than traditional plastic films. Click the below link and
connect with BPS that Offers a variety of sustainable packaging solutions:
TREND#2. E-commerce Packaging
Purchasing online
was already steadily rising prior to the arrival of this pandemic. But it has
only grown exponentially more than expected as a byproduct of the virus.
There has been
ever-growing expansion of E-Commerce purchasing throughout various categories. As
a result, retailers have to be able to work on improving their e-commerce game
if they want to be able to gain the modern consumer's business.
Furthermore, with
such a boost to online buying, there is a huge opportunity for growth in
packaging for these online orders.
TREND#3. Frozen Food Packaging
The food industry
has, for the most part, experienced big changes brought upon us by the virus as
a big opportunity for growth. And food packaging bags have also seen a massive growth spurt.
One area of the
food packaging industry in particular is making waves in regard to frozen
food packaging
applications. Obviously this means a big uptick in the demand for frozen food
packaging items.
With far fewer
consumers eating out at restaurants or being able to access
"serve-yourself" salad bars and hot food bars at local supermarkets,
many people are turning to buying frozen food.
Materials
commonly used for frozen food packaging include cardboard, paperboard, shrink
film, skin packs, and more. Modified atmosphere packaging has also risen in
fame alongside frozen food packaging as the applications are often used in
tandem.
More consumers
are buying larger quantities of groceries either in person or via online driven
delivery services.
TREND#4. Pet Supplies Packaging
With more people
spending time at home with their furry friends, many consumers are buying pet
supplies in bulk to ensure that they are properly prepared to take care of
their pets. Sales are up for pet supply retailers.
And while the
physical locations for these types of stores are seeing a decrease in foot
traffic, consumers are buying more supplies through their respective e-commerce
platforms.
TREND#5. Video Game Packaging
The video game
industry is experiencing a meteoric expansion of growth as gamers have spent
more time at home playing video games and many new gamers are just beginning to
experiment with the joy of gaming to pass the time while in quarantine or
semi-mandated stay at home orders. More gaming = more opportunities for video
game packaging applications.
As this trend
continues, there has obviously been a huge demand for packaging supplies for
video game consoles, discs, controllers and a host of other electronic gadgets
related to the art of gaming.
TREND#6. Interactive / Gamified Packaging
Interactive / gamified
packaging is any packaging that invites physical or digital interactions with
consumers.
On one hand, many
companies are using modern digital technologies such as smartphone scanning and
augmented reality capabilities to either engage customers with high end video
content, or, they are using other forms of digital tech (such as QR coding) for
the purpose of tracking shipments and recording data about the location,
safety, and condition of the package.
This type of
packaging is expected to continue to rise in popularity as it has proven beyond
a shadow of a doubt to result in gaining both consumer’s attention and dollars.
If you would like
some assistance in designing the proper packaging for grabbing the attention of
potential customers, consider reaching out to BPS at inquiry@bestpackagesolutions.net . They will be
able to discuss with you and help you to design the perfect packaging for your
products.
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Source: Industrial Packaging
Blog Editor:
Jasmine Zhang
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