CBD & Cannabis Packaging Tips for 2021
As the cannabis industry grows exponentially, branding and packaging are more important now than ever. With the accessibility and use of cannabis and CBD products increasing, producers and manufacturers must stay on top of the trends.
Packaging trends for cannabis and CBD
products are shifting dramatically. Designs now favor a more modern approach over the dated "psychedelic" look.
In 2021, cannabis
packaging trends are geared toward being more eco-friendly, innovative,
child-resistant and transparent. Let’s dive into the key trends.
TREND#1. Packaging with Compliance in Mind
Even though packaging for cannabis and CBD
products is becoming a lot more creative, products still have to comply with
specific regulations and requirements. Manufacturers have the responsibility of
making sure they are compliant with all regulations.
Child Resistant Packaging
(CR)
- CR Regulations
Since cannabis is legal in more and more
states, the accessibility to these products has increased. This has led to
stricter packaging regulations to protect children, called CR (Child Resistant).
CR technology such as child
resistant bags or
child
resistant containers must be used for packaging marijuana to prevent
children from accidentally swallowing cannabis.
- CR Trends
These new child resistant regulations have
created opportunities that have not been presented before. It is now on trend
to create professional and sleek designs for cannabis products, so designers
can work with the CR regulations as an inspiration. Some companies can meet all
the CR regulations and still be functional and look sophisticated. Others have
cleverly used hemp leaves to make pouches that lock.
Click the below link and connect with BPS that
offers certified and patented CR solutions:
Every state will have strict requirements
when it comes to packaging requirements. However, each state will have its own
regulations ranging from the amount that can be sold in individual packages,
labeling, ingredients list, warning statements, and restrictions around a
product’s design. For companies that are trying to sell nationwide, they will
have to ensure that they are meeting all the various requirements each
individual state has in place.
TREND#2.
Sustainable Packaging
Sustainable packaging is all the buzz right
now, in any industry, to reach that millennial age group everyone is trying to
target. According to a study done by Nielsen, 55% of consumers say they will
pay more for sustainable products.
With cannabis itself being all-natural,
manufacturers thought it made sense to keep the packaging that way too.
Sustainable and eco-friendly packaging is becoming increasingly popular as more
users are shifting their focus to the environment.
4 prominent factors in eco-friendly
cannabis packaging will be even more important moving forward: cutting down
waste, sustainability, earth-friendly packaging and non-toxic packaging.
Some more sustainable packaging solutions for
CBD and cannabis include:
l Less
fluff and leaner packaging – replacing rigid
packaging with flexible packaging bags.
l Reusable,
resealable containers
l Recyclable Pouch – made from
mono plastic materials
l Biodegradable Pouch
– made from fully biodegradable and compostable films
l
Plastic Saving Paper Pouch – Less plastic films are used to form paper laminated
pouches
TREND#3. Packaging with Design and Branding in Mind
Cannabis products have been known in the
past for the use of psychedelic imagery. However, that trend is dying out as a
more contemporary style is evolving. Minimalist designs,
clean edges, and high-quality graphics attract the modern, professional customer.
New design trends are bringing options like
the following:
-
High-quality aspects of every
part of the design. These are marketed toward professionals.
-
Frosted glass and embossing to
add texture in line with modern design
-
Shapes with clean edges and clean
package designs
-
Design Focusing on Target
Market
Professional designers will be able to
create cannabis product containers that help the user distinguish between recreational and medical cannabis.
There is a shift toward making medicinal marijuana more accessible, so getting
the medical market's attention through design is crucial.
TREND#4. Packaging Highlighting Source
Users are beginning to become geared more
toward organic and all-natural products. For your company, this means being
completely transparent about how you grow your cannabis will be beneficial.
Including information that states whether the product is organic or non-organic
is vital for meeting customers' needs and expectations.
Other information that should be included
on the packaging is the common name of the cannabis strain. This is true for
both recreational and medicinal products.
Medical Terminology
and Symbols
If you use medical information, it's
crucial to use appropriate medical symbols in the packaging design. The market
is shifting toward helping users become more aware of the medicinal benefits of
medical marijuana. Using correct symbols and terminology will help fully
legitimize the product and erase any lingering stigma in the minds of some
consumers.
TREND#5.
Packaging That Pokes Fun: Recreational Marijuana Packaging
Although packaging design trends are now
aimed more toward clean and sophisticated looks, recreational marijuana
packaging manufacturers and producers are using humor to their advantage.
You can expect to see many cheekier puns
and wordplay about cannabis and its users. Words like "stoned" and
"munchies" are now used a lot more in titles and in description
labels.
The creative way manufacturers and
producers use these stereotypes is that they often add supported medicinal
evidence after the silly wordplay. They express that they understand what
society thinks about cannabis products, but they are here to prove them wrong.
SUMMARY:
With the accessibility and use of these
products increasing, producers and manufacturers must stay on top of the
trends. Appealing to the consumer while being compliant with rules is the
balance manufacturers and producers must strike when designing CBD and cannabis
packaging.
At BPS, we have the latest and greatest
information that is going on in the packaging industry. With over 10 years of
experience in packaging, we have seen the wave of trends come and go, so we
want to make sure you are aware of all the new things going on in the industry.
If you are in need of a packaging solution
for CBD or cannabis products, we can partner with you to streamline your
packaging.
Contact BPS Team: inquiry@bestpackagesolutions.net
Let's make your product stand out in any dispensary!
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Source:
Matthewleemorgan
Blog Editor: Jasmine Zhang
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