Simple Guidelines on How to Choose Your Coffee Packaging
Don’t overlook the importance of your roasted coffee bags. Your choice of coffee packaging will affect the coffee’s freshness, your own efficiency in operations, how your product stands out (or not!) on the shelves, and how your brand is positioned.
FOUR COMMON COFFEE BAG TYPES
While there is a
wide range of coffee bags on the market, here are four types that each serve
very different purposes.
1. Stand Up
Pouch / Doypack
“The stand up pouch is a very
normal coffee bag in the market,” says BPS, emphasizing that it tends to be
cheaper than some of the other options.
These bags are
made of two panels and a bottom gusset, giving them a triangular shape. They
also often feature a resealable zipper that can help keep the coffee fresher
for longer, even once the bag has been opened. This combination of low prices
and good quality make stand-up pouches a popular choice among small- to
medium-sized roasters.
The bottom gusset
also allows the bag to stand up on the shelf and there is plenty of room for
branding. A talented designer can work with this style to create an
eye-catching bag.
2. Flat Bottom
Pouch /
Block Bottom Pouch / Square Bottom Pouch
“The flat bottom pouch is impressive,” BPS comments. Its square design allows it to
stand unassisted, giving it a prominent shelf presence and, depending on the
material, a modern appearance. BPS’s versions also come with a pocket zipper,
which they explain to be “more convenient to reseal”.
Plus, with its
side gussets, the flat bottom pouch can hold more coffee in a smaller bag. In
turn, this makes it more efficient to store and transport.
This is the bag
that many coffee roasters opt for, but also makes sure to purchase one with a
valve so coffee can gas off and age the way it should. Shelf life is a priority
for coffee. Also, the zipper allows customers to use a small amount of coffee
and then reseal the bag, so it’s keeping it fresh.
The only downside
to this bag is that it’s more complicated to make, so it tends to be a little
pricier. Roasters need to weigh up the advantages in branding and freshness
against the cost and decide if it is worth it for them.
3. Side
Gusset Pouch
This is a more
traditional bag, and still one of the most popular. It’s also known as a
side-fold bag. It is a strong, durable option well-suited to larger quantities
of coffee. “Most clients choose side gusset pouch style when they need to pack many grams of coffee, like 5 lb,”
BPS introduces.
Side Gusseted
Bags can stand on its own – when there’s coffee inside them. BPS points out
that the empty bags can only do so if they have a folded bottom.
They are
printable on all sides, making them easy to brand. They also tend to be less
costly than other options. On the other hand, they don’t feature zippers.
Usually, they are closed by rolling or folding them and using adhesive tape or
a tin tie. Although they are easy to close this way, it’s important to remember
that this is not as effective as a zipper and so coffee beans usually won’t
stay fresh for as long.
4. Flat
Pouch / Pillow Bag
Flat
pouches come in many
sizes, but they are most commonly seen as single-serve packaging. If roasters
want to have a small bag, like a sample for their customers, they can choose
this kind of bag.
Although these
bags tend to be small, their entire surface can be printed on, offering good
branding opportunities. However, keep in mind that this type of bag needs
support in order to stay erect. You will need a platform or stand of some
variety if you wish to display it on an exhibition booth, for example.
So which type of coffee bag do you prefer?
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Click the below link and connect with BPS that Offers a variety of coffee
packaging and sustainable packaging solutions:
Blog
Author: Grace Huang
Blog Edittor: Jasmine Zhang
Contact BPS Team: inquiry@bestpackagesolutions.net
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