Packaging Trend for Protein Powder & Health Supplements

The protein supplement market has seen steady growth in recent years, as consumers embrace the perceived benefits of boosting their individual protein intake. The oversized tubs and bottles used to market protein products almost always featured graphics depicting toned and rippling musculature, highlighting the segment's target market.

 

Once considered a niche product for bodybuilders and other fitness types, protein powder today is a common addition to millions of diets as people have discovered it is a convenient way to ensure that they get the proper amount of protein, a macronutrient.

 

Competition to accommodate the demand for protein is sure to spark new products and innovation, challenging contract packaging companies to keep pace with market shifts.

 

Being a more convenient and cost-effective solution with increased space for branding, flexible packaging is increasingly popular in protein nutrition market. Compared to tubs, pouches are now undeniably seen as a more modern packaging solution – practical, cost and space saving with increased branding.



Traditionally protein powders and health supplements packaging have focused solely on large plastic tubs. But many of our customers have identified that flexible packaging solutions such as stand up pouches and flat bottom pouches give more mass market appeal than the masculine tubs associated with sports nutrition. Flat bottom bags also bring added stability. Besides that, consumers prefer more sustainable packaging.

瓶子图片

One way protein brand put into action is by avoiding the large plastic tubs that most protein powders you’ll find on shelves use these days, choosing instead the most sustainable packaging, compostable pouch and recyclable pouch.

 

Working with experienced packaging professionals ensures timely fulfillment and creates a competitive edge for protein brands marketed online and in retail stores.

 

 

Click the below link and connect with BPS That Offers Compostable Packaging and a variety of sustainable packaging solutions:

l  Recyclable Pouch

l  Compostable Pouch

l  Plastic Saving Paper Pouch

 

 

Blog Author: Nicola Wu

Edited by: Jasmine Zhang

 Contact BPS Team: inquiry@bestpackagesolutions.net

 

Comments

Post a Comment

Popular posts from this blog

4 Reasons Why Consumers Want Compostable Packaging

Image
More and more consumers are seeking compostable pouch and sustainable product label printing options for a variety of reasons. In fact, biodegradable pouch only continues to grow in order to meet the needs of customer demands.   Brands like San Francisco Bay Coffee and Oakland Coffee Works are even selling compostable single serving pods and coffee packaging , and other brands are finding creative ways to reduce waste as well.   What is the definition of compostable packaging? Compostable packaging are defined as biodegradable and non-toxic. They break down into water, biomass, and carbon dioxide within 90 to 180 days of disposal. In addition to their ability to completely break down, they also disintegrate into the compost with nothing left behind. So, not only is composting safer to human and environmental health, but it basically leaves behind no negative effects whatsoever.   But, why do consumers care about compostable packaging so much? We’re here ...
Read more