Brands Ditched Plastic Packaging and Switched To Compostable Pouches
Danish toymaker LEGO has announced that they will transition to plastic-free packaging , part of a $400 million investment “to accelerate sustainability and social responsibility initiatives.” Instead of using the typical plastic bags to hold loose bricks, the firm will begin using FSC-certified, sustainably-sourced paper pouches . LEGO plans to make all of its packaging sustainable by 2025. The trial versions of the paper bags were a hit with children, which, according to LEGO, liked that the new packaging was both more sustainable and more straightforward to open than the current plastic bags. In addition to replacing the plastic found in LEGO set packaging, the firm is also looking for alternative materials for the over 75 billion pieces the company produces annually. According to LEGO, only 2% of its materials portfolio consists of non-petroleum substitutes such as bioplastics made from sugar cane, but the firm has set a goal of using 100% sustainable materials. All